lg444 Privacy Policy — How We Handle Your Personal Data

1 Introduction

lg444 is committed to protecting the privacy and personal data of every individual who interacts with the lg444 platform. This Privacy Policy sets out in clear, transparent terms how lg444 collects, processes, stores, shares, and protects personal data in the course of providing its online casino and sports betting services to players in Bangladesh and other permitted jurisdictions.

This policy has been drafted in accordance with internationally recognised data protection principles, including the principles of purpose limitation, data minimisation, storage limitation, and data security. We hold these principles not merely as a compliance exercise but as a genuine commitment to the players who place their trust in the lg444 platform.

Throughout this document, references to "lg444", "we", "us", or "our" refer to the lg444 platform and its operating entity. References to "you" or "your" refer to any individual whose personal data is processed by lg444, whether as a registered player, a prospective player, or a visitor to the lg444.io website.

2 Data Controller

For the purposes of applicable data protection law, lg444 acts as the data controller in respect of personal data collected directly from players through the lg444.io platform. As data controller, lg444 determines the purposes for which personal data is collected and the means by which it is processed.

Where lg444 engages third-party service providers to process personal data on its behalf — for example, payment processors, identity verification providers, or game content providers — those parties act as data processors under written data processing agreements that restrict their use of personal data to the specific purposes authorised by lg444.

3 Personal Data We Collect

lg444 collects personal data through several channels: directly from you during registration and use of the platform; automatically through your device and browser when you visit lg444.io; and occasionally from third-party verification and fraud-prevention partners. The categories of personal data we collect are set out in the table below.

lg444 does not collect sensitive categories of personal data (such as health data, religious beliefs, or political opinions) unless you voluntarily provide such information in the context of a responsible gaming self-declaration or a customer support interaction where it is directly relevant to your request.

4 How We Use Your Personal Data

lg444 uses your personal data exclusively for clearly defined, legitimate purposes. We do not use personal data for automated profiling that produces legal or similarly significant effects, nor do we use personal data to make decisions based solely on automated processing without human oversight in contexts that materially affect your account standing.

The specific purposes for which personal data is processed are:

• Account Registration and Management: To create and maintain your lg444 player account, authenticate your identity at login, manage your account settings, and process your account closure request if submitted.
• Identity Verification (KYC): To verify your identity and age in compliance with anti-money laundering obligations and our 21+ age restriction policy. Verification is mandatory before withdrawal functionality is enabled and may be requested at any point during account activity.
• Payment Processing: To process deposits from and withdrawals to your registered payment methods including bKash, Nagad, Rocket, Upay, and Bangladesh bank accounts. Financial data is processed by our payment partners under strict data processing agreements.
• Responsible Gaming Monitoring: To monitor gaming behaviour patterns for indicators of problem gambling, to enforce deposit limits and self-exclusion requests you have set, and to proactively reach out if our responsible gaming systems detect patterns of concern.
• Fraud and Security: To detect, investigate, and prevent fraud, money laundering, bonus abuse, multi-accounting, and other forms of prohibited conduct as defined in the lg444 Terms & Conditions. Technical and behavioural data is a core input into our fraud detection systems.
• Customer Support: To respond to your support queries, process complaints, investigate disputes, and provide assistance with account-related matters through our 24/7 support channels.
• Platform Improvement: To analyse aggregate usage patterns and technical data to identify performance issues, improve game loading speeds, optimise navigation, and develop new features that improve the player experience.
• Marketing Communications (with consent): Where you have opted in to receive promotional communications, to send you personalised offers, bonus notifications, tournament announcements, and seasonal promotions (including BPL cricket season offers, Eid promotions, and Pohela Boishakh special events) via your preferred channel.
• Legal and Regulatory Compliance: To fulfil our reporting obligations under applicable anti-money laundering legislation, to respond to lawful requests from regulatory authorities or law enforcement, and to establish, exercise, or defend legal claims.

5 Legal Basis for Processing

Every processing activity carried out by lg444 is grounded in one of the following lawful bases:

• Contractual Necessity: Processing required to perform the contract between you and lg444 — including account creation, payment processing, game delivery, and customer support. Without this processing, we could not provide the lg444 service to you.
• Legal Obligation: Processing necessary to comply with applicable legal requirements, including anti-money laundering laws, age verification obligations, and lawful regulatory enquiries.
• Legitimate Interests: Processing carried out for lg444's legitimate interests in operating a secure, fair, and commercially viable platform — including fraud detection, security monitoring, platform analytics, and responsible gaming oversight — provided those interests are not overridden by your fundamental privacy rights.
• Consent: Processing of your personal data for direct marketing communications, personalised promotional content, and optional analytics cookies, where you have provided clear, informed, and freely given consent. You may withdraw this consent at any time without affecting the lawfulness of prior processing or your ability to use the lg444 platform.

6 Cookies & Tracking Technologies

lg444 uses cookies and similar tracking technologies on the lg444.io platform to ensure core functionality, improve performance, analyse usage, and where consented, deliver personalised content. The following categories of cookies are used:

• Strictly Necessary Cookies: Essential to the operation of the platform. These enable user authentication, session management, security token validation, and load balancing. They cannot be disabled without rendering the platform non-functional. No consent is required for strictly necessary cookies.
• Functional Cookies: Remember your preferences such as language settings, preferred game view, and responsible gaming limit configurations, to personalise your platform experience between sessions.
• Analytics Cookies: Collect anonymised or pseudonymised data about how players navigate and interact with the platform, which pages load most frequently, and where technical errors occur. This data is used exclusively to improve platform performance and user experience. Analytics cookies are only set with your consent.
• Marketing and Personalisation Cookies: Used, with your explicit consent, to deliver promotional content relevant to your gaming preferences and to measure the effectiveness of lg444's marketing campaigns. lg444 does not use marketing cookies to track you across unaffiliated third-party websites.

You may manage your cookie preferences through your browser settings at any time. Disabling functional or analytics cookies will not prevent you from accessing the core features of the lg444 platform, though some personalisation features may be unavailable. Instructions for managing cookies are available in your browser's help documentation.

7 Data Sharing & Disclosure

lg444 does not sell, rent, or otherwise transfer your personal data to third parties for their own commercial use. Personal data is shared only in the following specific and controlled circumstances:

• Payment Service Providers: Financial data necessary to process deposits and withdrawals is shared with our payment partners (including mobile wallet operators such as bKash, Nagad, Rocket, and Upay, and partner banking institutions including Dutch-Bangla Bank, City Bank, and BRAC Bank) solely for the purpose of executing your requested transactions.
• Identity Verification Partners: Identity documents and related personal data are shared with our KYC and age verification service providers for the sole purpose of verifying your identity and age in compliance with our regulatory obligations. These providers are bound by strict data processing agreements.
• Game Content Providers: Technical session data (such as anonymised player IDs and wager amounts) is shared with third-party game studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi, to the extent necessary to deliver their games and settle game outcomes. Game providers do not receive your full identity data.
• Fraud Prevention and Security: Technical data including IP addresses and device fingerprints may be shared with industry fraud-prevention consortiums and security analytics providers to identify and block fraudulent activity patterns across the online gaming industry.
• Legal and Regulatory Disclosure: Personal data may be disclosed to regulatory authorities, law enforcement agencies, courts, or other public bodies where lg444 is required to do so by applicable law, regulatory order, or court directive. lg444 will notify you of such disclosure where legally permitted to do so.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a material portion of lg444's assets, personal data held by lg444 may be transferred to the acquiring entity, subject to equivalent privacy protections. Registered players will be notified of any such transfer in advance.

All third parties with whom lg444 shares personal data are required, by contract, to process that data only in accordance with lg444's instructions, to maintain appropriate technical and organisational security measures, and to return or securely destroy personal data upon termination of the relevant service agreement.

8 International Data Transfers

Some of lg444's third-party service providers — including certain game content providers and technical infrastructure partners — are based outside Bangladesh and may process personal data in other jurisdictions. Where personal data is transferred internationally, lg444 ensures that appropriate safeguards are in place to provide an equivalent level of protection to that afforded by this Privacy Policy.

Safeguards used for international transfers include contractual data processing agreements incorporating standard clauses that oblige the recipient to protect personal data to a standard consistent with applicable data protection principles, combined with appropriate technical security measures including encrypted data transmission and access controls.

lg444 does not transfer personal data to jurisdictions that are known to provide materially inadequate data protection, and conducts due diligence on the data protection practices of all international service providers before engaging them.

9 Data Retention

lg444 retains personal data for the minimum period necessary to fulfil the purposes for which it was collected, taking into account applicable legal retention obligations. The retention periods applicable to each category of personal data are set out below:

• Account and Identity Data: Retained for the duration of your active account and for a minimum of five years following permanent account closure, in compliance with applicable anti-money laundering record-keeping requirements.
• Financial and Transaction Data: Retained for a minimum of five years from the date of each transaction, in compliance with financial record-keeping obligations under applicable Bangladeshi law.
• Identity Verification Documents: Retained for the duration of the account and for a minimum of five years following account closure. Where a regulatory investigation is ongoing at the time of closure, retention is extended for the duration of that investigation.
• Gaming Activity Records: Retained for three years from the date of each recorded gaming session for responsible gaming monitoring, dispute resolution, and audit purposes.
• Customer Support Communications: Retained for three years from the date of the final communication in each support interaction, or for the duration of any related ongoing dispute or investigation.
• Marketing Consent Records: Retained for the duration of your account and for one year following your withdrawal of marketing consent, as evidence of consent history.
• Technical and Analytical Data: Anonymised or aggregated analytics data may be retained indefinitely for platform improvement purposes; pseudonymised technical logs are retained for a maximum of 12 months before deletion or anonymisation.

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised so that it can no longer be associated with you as an identifiable individual.

10 Your Data Rights

As a data subject, you hold the following rights in respect of personal data that lg444 holds about you. These rights may be exercised by contacting [email protected] with the subject line "Data Rights Request — [Type of Request]".

lg444 will respond to all data rights requests within 30 days of receipt. In cases of particular complexity or volume, this period may be extended by a further 30 days, with written notification to you of the extension and the reason for it. lg444 does not charge a fee for handling data rights requests unless the request is manifestly unfounded or excessive, in which case a reasonable administrative fee may be applied.

Where a request requires verification of your identity before the requested data can be released or action taken — for example, a subject access request — lg444 may ask you to provide proof of identity before processing the request. This is a security measure to ensure that personal data is not disclosed to or actioned by an unauthorised person.

11 Children & Minors

The lg444 platform is strictly intended for adults aged 21 years and above. lg444 does not knowingly collect personal data from any person under the age of 21 and does not permit persons under 21 to register an account, make a deposit, or place any wager.

Age verification is a mandatory step in the lg444 registration process. If lg444 discovers at any point that personal data has been collected from a person who was under 21 years of age at the time of registration, all data associated with that account will be promptly and permanently deleted, the account will be closed, and any deposited funds will be returned to the relevant payment source after identity verification.

12 Security Measures

lg444 implements a layered set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, disclosure, alteration, or destruction. These measures include:

• SSL/TLS Encryption: All data transmitted between your device and the lg444 platform is encrypted in transit using industry-standard TLS protocols, preventing interception by third parties during transmission.
• Encrypted Data Storage: Sensitive personal data — including identity verification documents, financial account details, and authentication credentials — is stored in encrypted form in our databases, such that the data is unreadable without the corresponding decryption keys.
• Access Controls: Access to personal data within lg444's internal systems is restricted on a strict need-to-know basis. All internal access is logged, and access rights are reviewed and updated regularly to ensure that only authorised personnel can access sensitive data categories.
• Multi-Factor Authentication: Internal administrative access to systems containing personal data requires multi-factor authentication, providing an additional layer of protection against credential compromise.
• Regular Security Reviews: lg444 conducts regular vulnerability assessments and security reviews of its platform infrastructure to identify and remediate potential weaknesses before they can be exploited.
• Staff Training: All lg444 staff with access to personal data receive regular data protection and security training to ensure they handle personal information responsibly and in accordance with this Privacy Policy.

Despite these measures, no digital platform can guarantee absolute security against all possible threats. In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, lg444 will notify you without undue delay after becoming aware of the breach, providing information about the nature of the breach, the categories of data affected, and the steps lg444 is taking to address it.

13 Third-Party Links

The lg444 platform may contain references to game providers and payment service partners whose names and logos appear on the platform in a non-clickable context. Where any links to third-party websites exist — for example within game provider interfaces embedded in the platform — those websites operate under their own independent privacy policies, which lg444 neither controls nor endorses.

lg444 encourages you to review the privacy policies of any third-party services you interact with through or in connection with your use of the lg444 platform. lg444 accepts no responsibility for the data practices of third-party websites or applications.

14 Changes to This Privacy Policy

lg444 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, changes in applicable law, or changes to the structure of the lg444 platform. All updates will be published on this page with a revised "Last Updated" date at the top of the document.

Where changes to this Privacy Policy are material — meaning they meaningfully alter your rights, the categories of data collected, or the purposes for which data is used — lg444 will provide advance notice to all registered players via email to the address associated with their account, and via a prominent notification displayed within the lg444 platform dashboard, no less than 14 days before the changes take effect.

Your continued use of the lg444 platform after the effective date of any updated Privacy Policy constitutes your acknowledgement that you have reviewed the updated policy. If you do not agree with any changes made to this Privacy Policy, you have the right to close your account and request deletion of your personal data, subject to applicable legal retention obligations described in Section 9 above.

Historic versions of this Privacy Policy are available upon written request to [email protected]. We retain archived copies of all prior policy versions for a minimum of five years following their replacement.

15 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or to the personal data that lg444 holds about you, please contact our data protection team using the details below. We are committed to resolving all privacy-related enquiries promptly and transparently.

When submitting a privacy request by email, please include your registered lg444 username and the email address associated with your account so that we can locate your account record and verify your identity efficiently. Do not include your account password or full payment method details in any email communication.

If you are dissatisfied with lg444's response to a privacy concern, you have the right to escalate the matter to the relevant data protection authority in your jurisdiction. lg444 will cooperate fully with any such regulatory enquiry.